Chris Anderson has been posting about
the Long Tail, which is about how only a relatively small number
of movies, records, books, etc. get wide distribution, and if you plot
all of a given type of product, such as movies, on a graph with x being
number of copies sold or viewed for pay, and y being individual movies
in descending order of copies, you see a short fat head that gets regular
distribution and a very long tail that does not.
The main point is that the long tail has as much value as the fat head,
and with the Internet it is now possible to distribute the long tail
to cult movie viewers, old movie buffs, afficionados of certain genres, etc.
Here’s a different case where everyone takes the long tail to be representative
when the short head accounts for most of the money:
The first of those people was Murray Barr, and Johns and O’Bryan
realized that if you totted up all his hospital bills for the ten years
that he had been on the streets—as well as substance-abuse-treatment
costs, doctors’ fees, and other expenses—Murray Barr probably ran
up a medical bill as large as anyone in the state of Nevada.
“It cost us one million dollars not to do something about Murray,”
O’Bryan said.
MILLION-DOLLAR MURRAY
Why problems like homelessness may be easier to solve than to manage.
by MALCOLM GLADWELL
New Yorker,
Issue of 2006-02-13 and 20,
Posted 2006-02-06
The money in this case is medical expenses paid for by hospitals or the state,
for care of homeless people.
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