So you end up with a movie that has elements generated this way; so what? Well, in QuickTime,
A sprite can also modify its behavior with the passage of time, either “movie” time (the duration in which the movie plays) or in real time. In fact, a sprite can continue to act even after the movie it is in is paused or stopped.OK, a sprite isn’t just a movie; it’s a program, implemented by the movie player. Still, so what? Continue reading
— QuickTime Interactivity Gives Your Movies the Smarts.