Jon Harmon writes in an interesting commentary about the HP pretexting scandal (I recommend reading his whole post), in which he recommends a post of Chief Reputational Officer (CRO):

Postscript: Mark my words. Five years from now, the office of CRO will be commonplace among global corporations. And ten years from now, the CRO will vie with the CFO as the most likely path to the office of CEO. Reputation is a corporation’s most valuable capital asset and those who manage it best will be rewarded handsomely.

Empty Seat at the Table Devastating in HP Debacle Jon Harmon, Force for Good, 10 December 2006.

On the one hand, I get a bit of reflex reaction to that suggestion, of “is this just more perception over content, of which we already have too much in the corporate world?” Continue reading →