The slides from MetriCon 2.0 are all posted now. Many good talks in there; I’ll probably comment on some more of them later.

One of the most interesting aspects was to see those with business experience try to explain to those who said "Just tell me what to count!" that counting isn’t enough. If you want business managers and executives and board to pay attention, you need to say what your counts mean.

Chatting with attendees, it became clear some of them interpreted that latter as a call to make up numbers to match whatever you wanted to sell to management. Far from it. The point is to abstract your numbers and to describe them in terms of what they mean to the business.