Since identity thieves are making many people worried about losing control of their identities, of course somebody has found a way to cash in on all that free publicity:

By now you’ve heard the stories about Americans whose identities have been stolen. They’re not pretty…people working for hundreds of hours over many years to get their lives back in order, kids not getting student loans because someone has already ruined their credit, people losing homes because thieves placed mortgages they never knew existed, even innocent individuals ending up in jail.

LifeLock can keep this from happening to you and we guarantee our service up to $1,000,000.

— LifeLock

I seem to recall reading that the typical identity theft is only worth $1,000, but nevermind that.

Look who recommends it:

You’ve heard Rush Limbaugh, Paul Harvey, Dr. Laura, Sean Hannity, Howard Stern, Dr. Joy and others endorse us.

Well! None of those people would ever sell pure fear, would they?

I have to give them credit for honesty, though: LifeLock admits right out that the main four preventive things they do you could do for yourself. Beyond that, the main substance they seem to offer is essentially an insurance package:

If your Identity is stolen while you are our client, we’re going to do whatever it takes to recover your good name. If you need lawyers, we’re going to hire the best we can find. If you need investigators, accountants, case managers, whatever, they’re yours. If you lose money as a result of the theft, we’re going to give it back to you.

For $110/year or $10/month, is such an insurance policy overpriced, underpriced, or what?

-jsq