Another confusopoly, the very agent of confusion used by other confusopolies, is being affected by the Internet:

What Wanamaker [the inventor of modern mass-market advertising] could not have foreseen, however, was the internet. A bevy of entrepreneurial firms—from Google, the world’s most valuable online advertising agency disguised as a web-search engine, to tiny Silicon Valley upstarts, many of them only months old—are now selling advertisers new tools to reduce waste. These come in many exotic forms, but they have one thing in common: a desire to replace the old approach to advertising, in which advertisers pay for the privilege of “exposing” a theoretical audience to their message, with one in which advertisers pay only for real and measurable actions by consumers, such as clicking on a web link, sharing a video, placing a call, printing a coupon or buying something.

Internet advertising: The ultimate marketing machine Jul 6th 2006, From The Economist print edition

For example, Google made $6.1 billion last year on online contextual advertising, which pays google only when the ad reader clicks on the ad.