There’s a bit of comment discussion going on in Metricon Slides, and Viewed as PR about counting vs. selling, in which the major point of agreement seems to be that even at a metrics conference there weren’t a lot of metrics presented that were strategic and business-like.

Let’s assume for a moment that we have such metrics, and listen to Peter Sandman, whose website motto is Risk = Hazard + Outrage:

Sometimes, of course, senior management is as determined as you are to take safety seriously. And sometimes when it’s not, its reservations are sound: The risk is smaller than you’re claiming, or the evidence is weak, or the precautions are untested or too expensive. But what’s going on when a senior manager nixes your risk reduction recommendation even though you can prove that it’s cost-effective, a good business decision? Assume the boss isn’t too stupid to get it. If the evidence clearly supports the precautions you’re urging, and the boss isn’t dumb, why might the boss nonetheless have trouble assessing the evidence properly?

As a rule, when smart people act stupid, something emotional is usually getting in the way. I use the term “outrage” for the various emotion-laden factors that influence how we see risk. Whether or not a risk is actually dangerous, for example, we are all likely to react strongly if the risk is unfamiliar and unfair, and if the people behind it are untrustworthy and unresponsive. Factors like these, not the technical risk data, pretty much determine our response. Risk perception researchers can list the “outrage factors” that make people get upset about a risk even if it’s not very serious.

— The Boss’s Outrage (Part I): Talking with Top Management about Safety by Peter M. Sandman, The Peter Sandman Risk Communication Web Site, 7 January 2007

He goes on to outline several reasons management might get upset.