I’ve often wondered if this was happening:

A ROW IS BREWING between a bunch of bloggers who took cash from Microsoft marketing outfit and stodgy old media types who take their bribes in less obvious ways.

The row started on Friday when the ValleyWag revealed how some “star boggers” had taken some cash from Federated Media to repeat some Microsoft sloganeering in copy on their websites.

Michael Arrington tells all how his Techcrunch site became “people-ready”. Gigaom’s Om Malik talks about when a business becomes “people ready”. Others named and shamed include Paul Kedrosky and Matt Marshall of Venture Beat, as well as Fred Wilson, the blogger-investor. Ads with the Volish motto appear on the blogger’s site.

— Boggers embroiled in Volish bribery kerfuffle, Old media lecture the new, By Nick Farrell, The Inquirer, Monday 25 June 2007, 14:02

Well, wonder no more.

-jsq