In my forthcoming book I mention that risk management can become a competitive advantage. Looks like it already may be for some companies:

The growth of outsourcing has added to the complexity of the issue. Removing back-office business services to low-cost (and frequently more hazardous) locations leaves firms vulnerable to hard-to-monitor disruptions in those faraway places. Susir Kumar, chief executive of Intelenet, an Indian outsourcing firm that is 50% owned by Britain’s Barclays Bank, says that Indian firms are in fact more diligent about continuity planning than firms in the West—partly because disruptions there are more frequent (so they get more practice), and partly because costs are so much lower they can afford to duplicate more facilities. Indian outsourcers say there was little consequence for their clients from the flooding in Mumbai in July.
— Business continuity planning: When lightning strikes, Oct 27th 2005, From The Economist print edition

I wasn’t thinking of India, but that part about more opportunity to practice disaster recovery makes sense.

-jsq